Town of Clay gets new brandmark & improved website

Posted on August 5, 2022

Town of Clay gets updated website

Town of Clay, NY - logoTo better serve residents, the Town of Clay invested in an all-new, easier-to-navigate, and more functional website in 2022. Recognizing the importance of making a positive impression on website visitors as well as stakeholders such as tourists, businesses, grant-makers, and other important audiences the Town also took the opportunity to refresh its previous brandmark (aka: logo), once again taking inspiration from the Clay's distinctive, craft-style Town Hall.

"While we certainly still welcome in-person visits from residents to our town hall for functions like securing permits, licenses, paying bills, and such the reality is more and more of these tasks and information gathering happens on our website," said Town Board member Ryan Pleskach, who spearheaded the project alongside Town staff. "So we think it's important to provide a fast, mobile-friendly, professional, and painless online user experience... Just like we strive to provide with other Town of Clay infrastructure like roads, parks, and services."

The new website was designed with several goals in mind, among them:

  • increased online payment functionality
  • improved organization, including quicker and more intuitive navigation to often-used form
  • homepage quick-links to most commonly services
  • contact information for all departments
  • easily found information on Town events, news, alerts, and notices
  • "responsive" design that adapts to all kinds of devices (PCs, tablets, smart phones)
  • information about the Town (e.g., economy, geography, demographics, business environment, resources, history, quality of life)
  • Town of Clay success stories, of interest to convey the Town's good news and progress

The website also includes an easy-to-use "content management system" that allows for easy updates by Town staff and is scalable for future functionalities.

Clay Success Stories

Amazon facility in Clay NY - rendering - courtesy Amazon

Amazon chooses Clay for state-of-the-art distribution center

Clay Success Story | Aug 4, 2022
After an exceedingly robust, multi-year site search − which took into account a wide range of requirements (e.g. transportation infrastructure, a well-trained workforce, economic strength, among many other factors)
Clay Town Supervisor Damian Ulatowski stands next to a gazebo at Three Rivers Point. The town hopes to see the site turned into a waterfront community. Could Micron help Clay realize decades-old dream of a waterfront village?

Clay Success Story | Jan 24, 2023

Could Micron help Clay realize decades-old dream of a waterfront village?

Town of Clay reduces burden on tax base by securing grants

Town secures grants to advance goals & reduce burden on taxpayers

Clay Success Story | Aug 4, 2022
The Town of Clay actively pursues grant funding whenever possible, to move the community forward while saving taxpayers thousands of dollars.